TheMariaHorvath.com

Hello,

I'm Maria

I help local service businesses show who they really are through honest photo and video content that builds trust instead of chasing perfection.

After nearly two decades working in sales, business development, and strategy, one thing became very clear to me: people don’t trust polished marketing anymore. They trust what feels real.

When potential clients see real people and real moments, they connect faster, feel confident, and are more likely to choose your business.

Schedule a FREE VIDEO CALL

with me

Where I come from

After finishing university, I spent almost twenty years working in sales and business development in a corporate environment. On paper, it was a dream career. I learned a lot about sales psychology, customer behaviour, marketing strategy, and what actually drives people to make decisions. I worked on large campaigns, increased revenues, and eventually stepped into a director role.

But over time, something started to feel not right.

Selling became more about reports, targets, and pressure, and less about people. Customers were reduced to numbers. The human side slowly disappeared, and with it, my sense of purpose.

The question that changed everything

A close friend once asked me:

“Why don’t you start your own business and work the way you believe in, focusing on quality and people instead of volume?”

So I did.

With a small baby in my arms and no guarantees, I chose a different path. It wasn’t easy, but it was honest. And that decision shaped everything I do today.

What I’ve learned since

Over the years, I’ve seen how customer behaviour has changed. People are tired of being sold to. They scroll past ads. They distrust promises. They are overwhelmed by perfect images, AI-generated content, and polished brand stories that don’t feel human.

And honestly, I understand them.

We don’t connect with perfection.
We connect with familiarity.
With real faces.
With real spaces.
With moments that feel recognisable.

That’s why behind-the-scenes videos, studio vlogs, day-in-the-life content, and “imperfect” visuals perform so well. They feel like home. They feel honest.

But then how to make sales?

Why visual content matters now

Trust is no longer built by saying the right words.
It’s built by being seen.

For local service businesses especially, people want to know:

Who will I be dealing with?

What does this place really feel like?

Can I imagine myself here?

Authentic photo and video answer those questions quietly, without selling.

What I do today

I create calm, natural, human photo and video content for local service businesses such as real estate professionals, studios, clinics, cafés, and other people-focused brands.

Not staged.
Not artificial.
Not “social media perfect.”

Just real people, real work, and real presence.

My background in sales and psychology helps me understand what builds trust, not just what looks good. That’s the bridge between visibility and real-world clients.

If this resonates with you

What if I told you there's a sustainable way to make sales?

If you believe your business deserves to be seen as it truly is,
If you value connection over hype,
And if you want your online presence to feel like an honest extension of your real-world work,

then we might be a good fit.